1. Information We Collect

When you visit emmamolly.com (the "Site"), make a purchase, or contact us, we may collect the following types of information:

Personal Information: Your name, email address, shipping/billing address, phone number, and payment details when you place an order.

Device Information: Your IP address, browser type, operating system, referring URLs, and browsing behavior on our Site (pages viewed, time spent, clicks).

Order Information: Products purchased, order value, date and time of purchase, and any gift notes or custom messages.

Communication Information: Any information you provide when you email us, subscribe to our newsletter, or reach out through our contact form.

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Fulfillment: To process payments, ship products, send order confirmations, and provide customer support related to your purchase.

Communication: To send you transactional emails (order updates, shipping notifications) and, with your consent, marketing emails about new products, promotions, and EMMA MOLLY news. You may unsubscribe at any time via the link in every email.

Site Improvement: To analyze how visitors use our Site, identify issues, and improve the shopping experience.

Legal Compliance: To comply with applicable laws, respond to lawful requests from authorities, and protect our rights.

3. Information Sharing

We do not sell, rent, or trade your personal information to third parties. We share your information only with trusted service providers who help us operate our business, including:

Shopify Inc. — Our e-commerce platform processes orders and hosts our Site. Shopify's privacy practices are available at shopify.com/legal/privacy.

Payment Processors — [Stripe / PayPal / Shopify Payments] securely process your payment information. We do not store full credit card details on our servers.

Shipping Carriers — [USPS / UPS / FedEx / DHL] receive your name, address, and contact information solely to deliver your order.

Analytics Providers — We use [Google Analytics / Shopify Analytics] to understand Site traffic and usage patterns. These tools may use cookies to collect anonymized data.

All third-party providers are contractually obligated to protect your information and use it only for the specific services they provide to us.

4. Cookies

Our Site uses cookies and similar tracking technologies to: remember items in your shopping cart; keep you logged into your account; analyze site traffic and user behavior; and deliver relevant advertisements (with your consent).

You can manage or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of the Site, including the shopping cart and checkout process.

5. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Object to or restrict certain types of data processing

To exercise any of these rights, please contact us at [privacy@emmamolly.com]. We will respond to your request within 30 days.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law. Order records are typically retained for tax and accounting purposes for a minimum of [X] years. Marketing data is retained until you unsubscribe.

7. Children's Privacy

Our Site is intended for use by individuals aged 18 and older. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal data, please contact us and we will promptly delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. The updated version will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

9. Contact Us

If you have questions, concerns, or would like to exercise your data rights:

Email: [privacy@emmamolly.com]
Business Name: [Your Registered Business Name]
Address: [Your Business Address]